Co-Star

This project explores a speculative marketing campaign for Co-Star, the AI-driven astrology app. The campaign leverages Indian superstitions to market downloading the app, forming celestial insights with contemporary modern digital culture to deepen user engagement.

The concept revolves around "Astrology as a Mirror", emphasizing how Co-Star reflects and amplifies individual experiences through poetic, (at times cryptic) data-driven messaging. Designed for a Gen Z and millennial audience, the campaign integrates immersive visuals, cryptic yet relatable copywriting, and interactive elements.